How The "lets be real" Trend is shifting the Social media space in Nigeria

 The #Truly Movement: Nigeria’s Social Media Revolution

If social media had a “No Filter” button, the #Truly movement would be it. Gone are the days of perfectly curated posts, airbrushed selfies, and captions that sound like they were written by a motivational speaker on autopilot. Nigerians are embracing raw, unfiltered authenticity, and it’s shaking up the digital space in ways no one saw coming.  

The Genesis: How Did #Truly Begin?  

Like most viral trends, #Truly started as a quiet rebellion against the unrealistic standards of social media. People were tired of the “soft life” facade, where every post looked like it belonged in a luxury magazine. The movement gained traction when influencers and everyday users started posting their real experiences —the good, the bad, and the downright hilarious.  

Instead of “Living my best life”, people started sharing “Living my real life” moments. From failed cooking experiments to awkward first dates, Nigerians began celebrating imperfection. And let’s be honest—nothing bonds people faster than collective suffering (especially when it involves funny stuff like a Jollof rice gone wrong).  

Effects on Nigerian Social Media

The #Truly movement has flipped the script on digital engagement. Here’s how:  

1. Authenticity Over Aesthetics – The pressure to maintain a picture-perfect online presence is fading. People now value realness over perfection, making social media feel more like a community rather than a competition.  

2. More Relatable Content– Skits, memes, and personal stories are thriving. Nigerians are laughing at their own struggles, whether it’s surviving Lagos traffic or dealing with NEPA’s mood swings.  

3. Influencer Culture Shift– Brands are rethinking their marketing strategies. Instead of polished ads, they’re partnering with influencers who keep it real, making promotions feel more genuine and trustworthy.  

4. Mental Health Awareness – The movement has sparked conversations about social media pressure and mental health. More users are openly discussing anxiety, self-esteem, and the need for digital detoxes.  

Shaping Trends & The Future of Nigerian Social Media

The #Truly movement is not just a trend—it’s a cultural shift. It’s redefining how Nigerians interact online, making social media more human and less robotic.  

Expect to see:  

- More “real-life” vlogs instead of overly edited travel diaries.  

- Honest product reviews (because we all know some skincare routines are just empty vibes).  

- A rise in community-driven content, where people share real advice instead of just aesthetics.  

Final Thoughts 

If #Truly were a person, it would be that one friend who tells you the truth, even when you don’t want to hear it. The one who says, “Bro, this outfit no be am oh”, instead of hyping you up for disaster like women tell themselves, you are looking take away, when in reality, you are looking like a clown!

 : Eugene Oglegba